What is Social Media Planning?

A social media planning consultant is an indispensable resource that assists businesses in effectively managing their social media marketing strategy. Using a social media consultant, businesses are able to quickly identify the ideal audience segments to promote with effective social media advertisements, and track social media results to optimize future promotions. In addition, the consultant provides businesses with an accurate analysis of their marketing mix, recommending changes to focus on key areas or topics that yield the greatest benefits. Ultimately, using a social media consultant allows for greater control over a company's digital marketing strategy.

Email Marketing Social media planning consultants use a variety of tools to help businesses develop effective email campaigns that target the appropriate audience. A professional email content calendar can allow users to identify which content to share and when to share it. Additionally, the calendar can be used to manage a company's inbound and outbound promotional efforts. For example, a company may use the calendar to schedule upcoming promotional activities such as webinars, email courses, and sales presentations.

Social Scheduling With social media planning consultants frequently utilizing social scheduling tools to schedule various promotional events throughout the week. The scheduling tools work by grouping the most active users into predetermined groups based on their engagement or activity on a given social channel. For example, a campaign may group Facebook users who have expressed interest in particular products or services or may group users according to geographic location, gender, age, or other criteria set by the company.

Branding A social media marketing consultancy expert can create a custom branding campaign that helps a company to enhance and promote its image. Depending on the level of engagement from a specific segment of a brand's target audience, the consultant may choose to create a logo, unique website template, or a video featuring a current customer. Additionally, many social media planners help companies develop and maintain a presence on popular social media outlets. These include Twitter, YouTube, and Facebook. Additionally, the specialist can optimize a company's profile to make it appear at the top of search results when users search for a company's products or services.

Social Media Strategy As discussed previously, social media planning consultants utilize various social media management tools and strategies to help a company achieve optimal online presence and success. These strategies can be implemented internally as well as through strategic partner relationships. In addition, social media management can also be outsourced to firms that specialize in strategic online marketing. Examples of these firms include Social Media America and SMM London. SMM London provides outsource reputation management services to clients across North America, Europe, and Asia.

The key to a successful social media plan is to make sure that the strategies are executed appropriately. As such, it is important to follow the guidelines and rules set forth by each platform. Moreover, it is equally important to make sure that the target audience is reached through the chosen platforms. Lastly, make sure that the chosen sites are secure. An example of which would be Instagram.