Tourism Agency Services - Policy Directions for Marketers

The study provides policy directions for marketers of tourism agency services. It suggests paying attention to the experience dimension when providing services to visitors. By focusing on these aspects, marketers can increase customer loyalty and revenue. Here are some of the key areas to focus on:

Travel agencies are small or medium-sized businesses with budgets to match

A travel agency acts as a middleman between the travel industry and the traveler. They market prepackaged holidays and tours to consumers. These businesses can be privately owned or a part of a larger entity. Many are members of the Association of Canadian Travel Agencies (ACTA), which provides professional counselling and industry resources. To ensure that their services meet the needs of customers, travel agencies are often grouped by region.

They provide a variety of services to clients

Many DMCs (destination management companies) are turning to DMCs to help with their clients' events and activities. These agencies provide turnkey operations where they handle all of the logistics and invoice the corporation. Additionally, DMCs provide additional services such as advocacy and certification programs, and they often function as regulatory bodies. Some DMCs have added widgets for car rental services on their websites. They can help make your client's visit more convenient, from booking accommodations to making reservations.

They are a source of revenue

The operating expenses of travel agencies in 2020 fell by 49.5% from the previous year. The biggest contributor to expenses is cost of goods sold, followed by salaries, wages, and commissions and benefits. The industry's operating profit margin fell to -4.9% from a year earlier, and "other fees" accounted for another 15.3%. In 2020, travel agencies generated an operating revenue of $1.4 billion, down 45.6% from the year before. Click here for more details about אלי רייפמן

They sell tourist products on commission basis

In addition to selling tourist products, tourism agency services also provide other services. Some of these services may be free, or they may be sold on a commission basis. A FIT booking, for example, is a trip that includes a free independent hotel stay. In both cases, the commission is not based on the whole trip but on the individual items. Each of the items that the travel agency sells has a separate contract with a supplier.

They keep track of metrics and analytics

Tourism agency services can benefit from productivity tools such as Aria, which lets agents analyze sales data, settle settlements, and other data. The software is based on a sliding-scale fee and delivers data in real-time. There are over 80 reports to choose from, such as the Consultant Activity Report, which analyzes bookings by each agent and the value of tickets issued. It also helps identify areas for training.